Like most people, you’ve probably got Google Analytics installed on your site. It’s a serious bit of kit and no site should be without it. But does it actually give you information in a way that you can use to make intelligent content decisions for your site?
The answer is probably, somewhere.
We use Analytics, but we also use other Keyword tracking tools on our SiteCare plans. These tools will give you far more easily accessible data on your placement for keywords that you choose.
When you can identify what ranks where you can start to effectively plan your content. I’ve you’ve several important keywords ranking just outside the top ten, you know where to focus your initial content marketing efforts.
When these move up, you will see an increase in traffic.
95% of click-throughs to all websites come from page one of the search results.
Knowing where you rank can directly influence your marketing activity and the budgets you’re given to work with. Tracking a keyword is about closing the loop on your online marketing efforts – you can start to see when keywords surface in the top ten and the page of your site that’s ranking for that keyword.
Providing you’ve got your landing pages built properly, you’ll see an increase in the conversions that page brings and the new business you win as a result.
Once you know how the land lies, you can then start to make data-driven decisions about what sort of content you should be producing.
This removes all the guesswork from content and inbound marketing and enables you to go after the easy-wins first – quickly generating some return on investment.
Everything we do at Toast is keyword-data-driven. We help our clients to make sense of all the available data and to put digital marketing plans in place that work hard from day one.
Once you start ranking for converting keywords and get conversions from your site, it can get a little addictive.
The key to this is knowing what keywords to focus your efforts on. We can help you to identify these and put plans into place to help you produce effective hard-working content.
Once your page ranks it will continue to deliver qualified sales leads to your team.
We cannot stress enough what a difference a keyword-driven marketing campaign for your website will make to your bottom line.
None of this is rocket science, but you need the data to be able to make these decisions in the first place. Without it, you’re working with on the ‘post and pray’ approach – endlessly writing and publishing content with no idea if it’s actually converting for you.
Do you know where you rank?
Google Analytics can provide you with more data than you’ll ever need, but what about tracking a list of keywords that you specifically want to rank for? Our WordPress Site Audit will shed some light on your rankings.