How to Build a Solid Strategy For Your WordPress Content.

If you want more traffic to your site, you need to invest resources in creating WordPress content.

One of the biggest obstacles to creating content is that people don’t know what to write and do so on a consistent basis.

Content matters because it’s how you build a relationship with your audience. It’s also how you build trust and authority. That will help your site’s SEO and brand awareness.

Do you want to know how you can build a flawless WordPress content strategy?

Keep reading to find out.

1. Know Your Audience

WordPress content marketing starts and ends with your audience. Content creators often write on a whim, and on a topic that your audience doesn’t care about.

Your primary role in creating content is to help people solve a problem. For example, if you have a fitness brand, your content can revolve around helping people lose weight. You can share workouts and recipes that will help visitors achieve their goals.

2. Align Content with User Intent

Once you understand the problems your audience is trying to solve, you want to align your content with the various stages of the buyer’s journey.

In the search world, Google has focused more and more on matching results with user intent. Your content should do the same.

When people are first shopping for a product, they’ll use search terms looking for the best products in a certain category, such as “the best lawn mower for small yards.” Once they know more about the product, they’ll search for specific brands.

Finally, they’ll look for a place where they can purchase the lawnmower. They’ll either come into the location, call, or research the website.

Brainstorm the various stages of your buyer’s journey. Write down search terms you think they’ll use to research and purchase products.

You’ll then want to do keyword research to ensure that the search terms have enough volume. That helps you capture more traffic with your content.

3. Content Goals

What do you want your content to accomplish? You know how the content should help your audience. Now it’s time to define how the content should help your brand.

When people read your content, are there specific actions you want them to take? You may want to increase your leads, increase newsletter subscribers, or increase sales for a specific product.

You want to have goals in place for your content marketing strategy. That will help you determine your content marketing success later on.

4. Develop Your Brand’s Voice

Your brand needs to have a consistent voice. It could be professional, edgy, or humourous. The reason why your brand needs a voice is that your brand becomes relatable.

The more people can relate to your brand, the more connected and engaged they are. That will lead to higher brand awareness and sales for your company.

5. Choose Your Content Types

There are countless ways to create WordPress content. You can write blog posts, create videos, develop whitepapers, and publish case studies.

You may want to have a mix of content types to appeal to different audiences.

6. Create a Schedule and Stick with It

The most difficult and yet most necessary aspect of content marketing is consistency. Your brand needs to show that it’s reliable and trustworthy. Nothing will do that more than publishing content on a consistent basis.

You can create a content calendar that outlines what articles are published and when. You can also add on who is responsible for creating the content. This will keep everyone on your team accountable.

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7. Promote Your Content

You can create the best content, but if you do nothing to promote it, no one will pay attention. Your WordPress content strategy needs to include ways to promote it.

The simplest way to promote it is to publish your content on social media channels used by your audience. A B2B company can publish new content on LinkedIn. A fashion brand can use Instagram or Pinterest.

8. Give Users a Great Website Experience

You’re going to work hard in bringing visitors to your site. When they get to your site, you need to make sure that you’re giving them a great user experience.

People have very high standards for websites. They expect them to load fast and look great on every type of device. About 38% of visitors will leave your site if they think the site is poorly designed or loads too slowly.

9. Be Patient

You can’t write a couple of blog posts and expect miracles to happen. You need to give your WordPress content time to see results.

The results from content marketing are cumulative, meaning the more consistent you are, the more results will build up over time. It will take time and patience, but you will see results.

10. Measure Success

How do you know if your content is resonating with your audience? You have to measure the results of your site. You’ll want to make sure that your site is connected with Google Analytics and Search Console. You can also connect your site with Bing Webmaster Tools to gauge traffic from that search engine.

You want to measure more than just the amount of traffic and site visitors. You want to see how long people are staying on your site and whether or not they’re visiting other pages. You also want to see if they’re converting into customers or signing up for your email list.

Your WordPress Content is a Valuable Marketing Tool

Content marketing is an invaluable part of your online marketing strategy. One of the biggest obstacles to making it work is that brands create content that matters to them, not their audience.

Your WordPress content strategy always starts with your core audience. Once you know their needs, knowing what to write is not a problem. You then have to create a schedule, stick with it, and measure your results.

You also need to make sure that you’re giving your users a great website experience, so they’ll stay and read more of your content.

Do you want to know more about our WordPress services that will keep your site up to date and give you the support to create a content strategy? Contact us today and schedule an audit for your site.

Get in touch for help with your content

David Foreman

David Foreman

Dave is the Managing Director at Toast and gets involved in all things when required. He's a designer and developer and has over 25 years experience in branding, design and digital.

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